Your brand. Our factory. One accountable partner.
Most of what HAILAN produces carries our partners' names. Private-label and custom development are not a side business — they are the business, with a studio, team and process built specifically for it.
From first brief to loaded container in six steps.
Every step has a named owner, a deliverable and a timeline — so you always know where your program stands.
- 012–5 days
Brief & feasibility
Share your market, price position, target constructions and volumes. Within days you receive a feasibility read: what we recommend, what it costs and how fast it ships.
- 021–2 weeks
Decor & construction development
Our design studio develops decors, colourways and surface textures to your brand direction — or engineers your existing range for better cost and performance.
- 037–10 days
Sampling
The dedicated sampling studio produces factory-exact samples on laboratory equipment — the construction you approve is the construction that ships.
- 042–3 weeks
Pilot production
A pilot run validates the construction at line speed. You receive pilot samples, full lab results and final packaging proofs before committing to volume.
- 0525–35 days
Mass production
Production is scheduled against your forecast, tracked in MES and inspected at every gate. Standard lead times run 25–35 days from order confirmation.
- 06Ongoing
Logistics & reorders
Load-planned containers, destination-correct documents and photographed loading. Running programs hold safety stock and tooling for fast reorders.
Everything between your idea and your warehouse.
Private-label manufacturing
Your brand, your packaging, your specifications — produced under our quality system. From carton artwork to display boards, everything ships retail-ready.
Custom product development
New constructions, thicknesses, formats and acoustic targets engineered to your market's price point — with our tooling, film library and fibre suppliers behind it.
Decor & colour studio
In-house designers track European and North American interior trends and translate them into wood, stone, textile and abstract decors exclusive to your program.
Merchandising & sampling
Sample boards, folders, chain sets and shop displays produced in the same studio as the product — matched to your artwork and shipped with first orders.
Compliance ownership
We maintain the certificates your market demands — CE, FloorScore®, REACH, fire classification — and ship a complete compliance pack with every program.
Program management
One English-speaking project manager owns your program from brief to reorder, with a 24-hour response commitment and full visibility into production status.
Built on protections, not promises.
A private-label relationship only works when the brand owner is protected. These commitments are written into every OEM and ODM agreement we sign:
- Your designs and decors remain your property — exclusivity is contractual
- Transparent constructions: full material specifications disclosed
- Pilot approval before any volume commitment
- Safety stock and tooling reserved for running programs
Bring us your next range.
A construction target, a competitor sample or just a price point — that's enough to start. Feasibility feedback within days, samples within two weeks.